When one looks back on the 80s, it's pretty remarkable to think how much the fitness craze of the decade permeated every nook and cranny of pop culture. From Olivia Newton-John's music video for "Physical" to Nike's infamous "Just Do It" advertising tagline,
Americans sweated and jazzercised themselves through the era. Jane Fonda was everywhere, although she wasn't the only celeb putting her workouts on VHS: my mother still has a copy of Debbie Reynolds' fitness video released in 1983, called "Do It Debbie's Way." Sweats, spandex, leg warmers and high top sneakers even became part of everyday streetwear...I should know, since I wore them all--at once! In late 1981, Time ran this cover. Ask yourself when you last saw this headline--anywhere--in the news:
That's a pretty sharp contrast compared to today, where it seems the media makes an announcement about the growing obesity epidemic at least once a week. So what the hell happened to us?
I've seen many other blogs and sites attempt to answer this question. Some blame the revised USDA food pyramid, others the supersizing of McDonald's menu choices, and still others on the fact that Americans are stressed and overworked. I think there's no one clear answer, but a cumulative effect of all of these factors. One thing's for certain: as a nation, we're not as healthy and active as we used to be. In some ways I think the 80s took the fitness fad to the extreme, but that's certainly better than the stagnant lifestyle many people lead today.
Anyways, let's look back on this craze via some photos, shall we? Some of these were apparently scanned from muscle magazines and exercise equipment catalogs, so they're extra fun!
They are wearing inappropriate shoes for aerobics which tells me this is some sort of dance/performing troupe, not a gym class. Nonetheless I would love to know what the instructor is saying to the other ladies...he's definitely checking out his example's gams.
I'm sure there's a perfectly good explanation why he's working three hula hoops around his crotch area at once...damned if I know what it is, however.
Damn, whoever took these shots is one pervy photographer. Is she working her glutes, or waiting for her pelvic exam?
"Have fun"...maybe. "Look great" while doing it? Not so much. I never understood workout records vs workout tapes...it's hard to do the moves without actually seeing them.
Wow. She looks like she's having too much fun on that machine, huh?
Definitely would have been a good one for my Things That Look Gay But Aren't post. "Teal is definitely your color, Rico!"
Three words: not tan enough.
On second thought, maybe it was all of the ridiculous workout clothing that led people to the couch. 
Label:
1980s,
Retro fads
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