Peterson began his career with McDonald's as vice-president of the company's advertising firm where he wrote the chain's first national slogan, "Where Quality Starts Fresh Every Day." He eventually became a franchisee and owned and operated six McDonald's restaurants in the Santa Barbara area at the time of his death. He routinely visited his stores to chat with customers up until about a year ago.
At 300 calories, it's interesting to note that the Egg McMuffin is actually the McDonald's breakfast sandwich with the least amount of calories. That's a good enough excuse to treat myself to one for breakfast tomorrow. Hats off to Herb!
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