I saw an advertisement for a new health club chain opening across the east coast called Retro Fitness. Although it's really difficult to see from the tiny pictures on the gym's website, the locations seem to have an 80s theme going on, with a bright yellow and red interior punctuated by black and white checkered floors. There's a retro cinema room that plays "your favorite 80s movie" (what, only one?) and the price is only $19.95 per month, a throwback to cheaper times. They're telling people to "go retro" in their marketing copy....hey! Where have I heard that before?
If they truly want to "go retro" they need to ditch the modern equipment and get some Jane Fonda aerobics classes going on...or play some vintage Jack Lalanne. Forget spinning classes - how about those old fashioned exercise bikes? I'd also give out a free pair of leg warmers and Danskin unitards to the first 100 women who sign up for memberships.
Who knows, it could turn out to be a hit...and who couldn't resist listening to Olivia Newton-John while pumping some iron? To see if there's a location near you, check out their website.
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