They're telling us in this great retro ad that I found online. As hair began to get longer - and actually move on its own - in the 60s, both barbers and Brylcreem took a hit. Brylcreem fought back with some new products and by trying to tell the strapping but clueless young men of the late 60s that long hair wasn't sexy. This advertisement highlights some before and after makeovers and I have to say that in a few of these, Brylcreem got it wrong. I love how they pointed out to us which look was "sexy" and "not sexy."
I guess I would agree that fellow #1 isn't sporting the most flattering look, especially those chunky sideburns. I do love burns, but his are a bit too much. But it doesn't make sense to me that they let his hair grow an additional one and a half inches before cutting it off. Well anyways, score one for Brylcreem on this one.
Fellow #2's after photo makes him look like a one-hit wonder 70s singer, like one of those guys you've forgotten about who pops up on a Time/Life music infomercial promoting Bedtime Hits of the 70s. I actually think he looks better before.
Fellow #3: "Too much hair, too little face." Well, no offense to his looks but I disagree with that one. If I were him, however, I'd be more concerned with the size of my eyeglass frames than the length of my hair.
Fellow #4 - I do think this guy looks much better with a haircut.
Overall, that means Brylcreem got it right 50% of the time here. How much you want to bet after a few months, they all ditched the styling and went back to their growing ways? I'm guessing Brylcreem wasn't a sponsor of the Broadway musical "Hair" when it made its debut.
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