OK, maybe "Hall of Fame" is a stretch considering I'm going to just list ten. This is the second partner post I'm doing with Darrin over at Dad's Dish - we decided to compile our favorite advertising jingles from commercials past. I think you'll agree both our posts are soon to get these ditties circulating in your head all day long.
Advertising Age recently printed an article about the hiatus jingles seem to have taken from the ad industry. They say that for a few years now, regular recorded songs have replaced the jingle in commercials. However, the piece also points out that they may be set to make a comeback. I hope so, because jingles in my personal opinion are the most memorable part of an advertising campaign. Case in point - the ones that I'm about to list have stuck in my noggin the most for at least a good 30 years. If that doesn't speak to their staying power, then I don't know what does, other than mascots and logos. So here's my top ten list of the catchiest ones I can recall...and they're not all necessarily from the 70s and 80s, which is a testament to their longevity:
Advertising Age recently printed an article about the hiatus jingles seem to have taken from the ad industry. They say that for a few years now, regular recorded songs have replaced the jingle in commercials. However, the piece also points out that they may be set to make a comeback. I hope so, because jingles in my personal opinion are the most memorable part of an advertising campaign. Case in point - the ones that I'm about to list have stuck in my noggin the most for at least a good 30 years. If that doesn't speak to their staying power, then I don't know what does, other than mascots and logos. So here's my top ten list of the catchiest ones I can recall...and they're not all necessarily from the 70s and 80s, which is a testament to their longevity:
1. Alka-Seltzer: "Plop plop, fizz fizz, oh what a relief it is!"
Alka-Seltzer's famous jingle was born in 1951, the same year as Speedy, its mascot, who sang it in hundreds of commercials in the 50s and 60s.
2. Doublemint Gum: "Double your pleasure, double your fun, with double good, double good, double mint gum."
Heterosexual men everywhere, I'm sure, remember these ads for the cute twins...but I just remember the jingle.
3. Mounds/Almond Joy candy bars: "Sometimes you feel like a nut, sometimes you don't."
Even though I rarely eat candy, I like both of these coconut-based bars, especially as trick or treat leftovers.
Even though I rarely eat candy, I like both of these coconut-based bars, especially as trick or treat leftovers.
4. Dr. Pepper: "He's a Pepper, She's a Pepper, wouldn't you like to be a Pepper, too?"
I think I've only tasted Dr. Pepper once in my life, but we all heard the song numerous times.
I think I've only tasted Dr. Pepper once in my life, but we all heard the song numerous times.
5. McDonald's: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun..." and "You deserve a break today..."
6. Oscar Meyer: "My bologna has a first name, it's O-S-C-A-R, my bologna has a second name, it's M-E-Y-E-R..."
I still love this one - and I still love bologna!
I still love this one - and I still love bologna!
7. Brylcreem: "Brylcreem, a little dab'll do you. Brylcreem, you'll look so debonair..."
Even though a lot of men had long stopped using Brylcreem by the time I was born (thanks to the Beatles and the free flowing hair movement), this little ditty has stuck with me from hearing it somewhere. Their commercials are comical and perplexing, however - hard to believe there was once a time where Charlie McCarthy-like hair was considered hot!
Even though a lot of men had long stopped using Brylcreem by the time I was born (thanks to the Beatles and the free flowing hair movement), this little ditty has stuck with me from hearing it somewhere. Their commercials are comical and perplexing, however - hard to believe there was once a time where Charlie McCarthy-like hair was considered hot!
8. Raisin Bran: "Two scoops of plump, juicy raisins in Kellogg's Raisin Bran..."
What else can we say except fiber is your friend.
9. Rice-A-Roni: "Rice-A-Roni, the San Francisco treat..."
10. Klondike: "What would you do for a Klondike bar?"
As Darrin says, it takes special talent to write a memorable jingle. I know there are so many I had to leave out, so check out Dad's Dish to see Darrin's list, and feel free to let me know your personal favorites!
What else can we say except fiber is your friend.
9. Rice-A-Roni: "Rice-A-Roni, the San Francisco treat..."
10. Klondike: "What would you do for a Klondike bar?"
As Darrin says, it takes special talent to write a memorable jingle. I know there are so many I had to leave out, so check out Dad's Dish to see Darrin's list, and feel free to let me know your personal favorites!
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